Intro to Digital Marketing

Introduction to Digital Marketing (Evenings) 12 Weeks

The Marketing environment has changed rapidly. Marketing’s interaction with customers
has shifted into digital media, where a business communicates directly to customers using,
mobile phones, websites, social media, email.

Course

This course will teach you a broad range practical Digital Marketing Skills.
Emphasis will be placed on: Digital Research, Connecting with the Customer, Creating and Curating Content, Publishing and Distributing Content, Key Social Platforms for Digital Marketing, Setting up a Social Media Experience for a Business, Keywords and Building an SEO Content Plan, Learners will focus on problem solving and creative thinking to design and make their own digital artefacts.

Class Walkthroughs

Facebook Business Manager, Twitter for Business, Facebook Instagram Ads, Facebook Insight Reports, Google Ads Account Setup, Google Ads Keywords,Google Ads Campaign Setup, YouTube Setup and Video

Description

This course is suited to adult learners and those aspiring to become Digital Marketing and/or Project Managers, or those considering pursuing a professional qualification in either field of study via Third Level / University.

Entry Requirements

• Education: Applicants seeking entry onto the programme must have reached the current statutory school leaving age and have achieved a QQI Level 5 Award or its equivalent prior to entry on to the programme.
• Aptitude: Applicants must have a good command of English in both written and verbal form, written and numerical comprehension.
• Previous Experience: N/A

Course Details